Tracking BuzzFeed


  1. BuzzFeed: “social news and entertainment company … redefining online advertising with its social, content-driven publishing technology … provides the most shareable breaking news, original reporting, entertainment and video.”
    1. Look and feel- energetic, fun, engaging, overwhelming
    2. Tone – cluttered with information & visual
    3. Page zones- header, then most popular posts, sponsor ad on the right, list of news and trending topics
  2. Technology
    1. Platform
  3. Content
    1. Editorial flow – scrolls from most current then to older posts
    2. Photography
    3. Sourcing – every source is cited & credited
    4. Multimedia
  4. Social
    1. Does site use social media to promote? Yes!
    2. Community tools on the site – You can make a post if you create an account
  5. Data and facts
    1. Site history & Founders – BuzzFeed was founded in 2006 in New York City as a viral lab, focusing on tracking viral content, by Jonah Peretti and John S. Johnson III. Kenneth Lerer, co-founder and Chairman of The Huffington Post, started as a co-founder and investor in BuzzFeed and is now the Executive Chairman as well.
    2. Traffic:
  6. Business models
    1. Ads & Subscriptions – Advertise How it Works
      • BuzzFeed generates its advertising revenue through native advertising that matches its own editorial content, and does not rely on banner ads.

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