Given the decline of printed news, news companies have since been switching over to the digital platform. The increase in technological advancements is slowly deteriorating what was once an extremely profitable trade. According to the Newsonomics article by Ken Doctor, “the American Society of News Editors found its first double-digit decline in newsroom count since the Great Recession of seven years ago.” The number of full-time newsroom staffing positions has dropped by 10.4% int he last year alone. The Pew’s Project for Excellence in Journalism reported that US newspaper organizations losing print ad revenue faster than they are generating replacement dollars. Many companies have found innovated ways to raise their revenue. For example, some promote ticket sales programs for various contests, which seed a constant source of revenue from the readers alone. On the other hand, some of the smaller dailies companies are staying afloat by catering their news to a localized area. By catering to a certain audience, they are able to stay in business. In order to up their sales and earn more money, companies have to conduct research to understand the best ways to go about gaining profits.
I didn’t realize that bloggers are also affected by these job cuts. Maria Popova, a blogger from the Blogonomics article, stays afloat by asking for donations from her readers. Her readers are very generous because they understand that their donations are what’s keeping the blog from being discontinued. I personally would not donate to various bloggers, and neither does the majority of the public, which is why many people have lost their jobs as a writer. Popova uses “affiliate links” as a great tool to utilize in order to earn income. According to Blogonomics, “Affiliate links can be very lucrative: the Wirecutter, for instance, makes $50,000 per month, with that number ‘doubling every quarter’, according to David Carr; it gets that money from a readership of less than 350,000 unique visitors per month.”
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